Food Waste Recycling

Putting the Fun into Food Waste Recycling

At Portfolio, we believe creativity has the power to spark real-world change. Whether it’s shifting perceptions, inspiring communities, or driving sustainable behaviours, our work blends strategic thinking with engaging, human-centred design to make messages stick.

When it comes to recycling food waste, education and engagement go hand in hand. Using humour, bold visuals, and playful storytelling, the campaign encourages residents to see recycling not as a chore, but as a positive and enjoyable part of everyday life.

Portfolio partnered with Blackburn with Darwen Council to develop a borough-wide campaign designed to engage people, encourage participation, and highlight the sustainable benefits of food waste recycling.

By using fun, memorable visuals and a light-hearted tone, we turned an everyday routine into an uplifting community movement. The campaign spanned a full range of creative outputs, including:

• Web banners and digital content to drive online engagement
• Posters and bin stickers featuring playful messaging and bold illustrations
• Lorry livery to spread the message across the borough
• An animated explainer video showing what happens to recycled food waste and how it benefits the environment
• Educational materials for schools, helping children learn about sustainability in a fun and accessible way

The result is a vibrant, inclusive campaign that makes recycling simple, positive, and rewarding — inspiring lasting behaviour change and helping to build a stronger, more sustainable Blackburn with Darwen — one banana peel at a time.