New Era – Crep.

New Era partnered with Crep Protect to make an exclusive protection product for their vast range of headwear. You simply coat a cap with this stuff and it repels water and liquids – (literally) like water off a ducks back. So when we were asked to create a short promo film to demonstrate the product in action, we couldn’t wait to get our hands wet!!

We built a suitable set to prepare the studio for a bit of a soaking and captured the shots in slo-mo using specialist cameras. We then modelled the Crep aerosol can which allowed us more flexibility of movement and animation to tie in with the footage.

The resulting film shows off the effectiveness of the Crep Protect product in just 12 seconds in an interesting and engaging way.