Water Junkie

Chill, relax, unwind — rejuvenate the mind and soul.

Water Junkie are a company that believe in a world of calm. A space for everyone — where natural ingredients rebalance everyday life.

We developed the can designs, packaging, website, and launch campaign for Water Junkie’s CBD drinks and oils — establishing the brand as the ultimate destination for a world of calm. By integrating social media, print materials, email marketing, and in-store activations, we crafted a cohesive strategy that transformed an unfamiliar product into the talk of the town.

These elements came together to establish a clear and compelling brand identity, designed to build a loyal customer base and position Water Junkie as a standout contender in the competitive CBD market. The seamless fusion of striking visuals, genuine storytelling, and transparent communication played a pivotal role in achieving this success.

Our branding strategy centred on crafting a striking and unforgettable campaign. By integrating thought-provoking messaging and surreal visuals, we positioned Water Junkie as the ultimate gateway to relaxation, focus, and wellness. The mantra ‘Chill, relax, unwind’ became the foundation of a campaign designed to captivate modern health and wellness enthusiasts seeking a moment of calm amidst their busy lives.

The beverage and CBD market is overflowing with brands boasting various wellness claims. Bold — close to the edge — headlines spark curiosity and fuel conversations — not just about the product itself but also about its daring and unconventional marketing strategy. Even doubts surrounding the unproven benefits of CBD transform into opportunities for discussion, amplifying the buzz and igniting word-of-mouth momentum.

Consumers drawn to innovative products appreciate messaging that challenges norms. Water Junkie’s brand aligns with this disruptive mindset, targeting individuals who seek unique alternatives to traditional ways to chill.