WorkWell Bolton

We created a compelling campaign for Bolton Council’s WorkWell Hub by focusing on what matters most — people. The Hub supports employees, employers, and the self-employed—helping individuals stay in work or return more quickly through practical, tailored support.

The campaign line ‘It works for you’ captures the inclusive nature of the service. It’s simple, relatable, and scalable. It’s designed to speak to individuals personally while reflecting the broader impact—because when people are supported, businesses and the wider community benefit too.

We developed a strong, visual brand built around diversity and positivity. Engaging photography showcased people from different backgrounds and industries, reinforcing that the Hub is for everyone. The messaging was clear and supportive, positioning the Hub as a trusted space to access health, employment, and workplace advice.

We also created a dedicated microsite within the ‘Let’s Keep Bolton Moving’ website to house information, referral guidance, and downloadable resources — making access to support, easy and practical.

Every aspect of the campaign was designed to feel empowering, inclusive, and action-focused — helping to position the WorkWell Hub as a vital part of Bolton’s journey towards better health and employment outcomes.