This is Bolton / I Love Bolton

We were commissioned to develop a distinctive and revitalised brand campaign, ‘This is Bolton.’ This initiative aims to promote the Bolton region on regional, national, and international levels, garnering support from key partners and, crucially, the local communities. The campaign focuses on celebrating the strengths and unique qualities of Bolton, particularly during a time of significant investment and transformation within the town centre and the broader borough.

‘This is Bolton’ serves as an introduction for those unfamiliar with the area, whether they are from other parts of the UK or from around the world. The campaign highlights why Bolton is an attractive place to live, work, study, visit, and invest. Through a combination of compelling narratives and visual storytelling, we aimed to showcase the vibrant culture, rich history, and exciting future prospects of Bolton.

A crucial aspect of the campaign is ensuring that Boltonians feel a sense of pride and involvement. By encouraging local participation, we aimed to foster a positive community spirit and ensure that residents feel they are an integral part of Bolton’s story. This inclusive approach not only strengthens local identity but also enhances the campaign’s authenticity and impact.

Ultimately, ‘This is Bolton’ is about highlighting the town’s ongoing transformation and creating a narrative that residents and outsiders alike can connect with and support. Through strategic branding and community engagement, the campaign aspires to position Bolton as a dynamic and attractive place for various audiences.