Our Work.Rivington Terraced Gardens.
Rivington Terraced Gardens approached Portfolio with the view of completely rebranding their organisation, aiming to enhance their identity and recognition. We began this transformation by illustrating the Pigeon Tower and using it as their brand logo. This iconic symbol made the brand immediately recognisable to locals and helped introduce the gardens to people who were previously unaware of their historical significance.
Following the creation of the logo, we developed a comprehensive design strategy to further solidify the brand’s presence. We designed a new website that effectively showcased the beauty and history of the gardens while providing easy access to information and updates. In addition to the website, we created a variety of promotional print materials and historical leaflets that highlighted the garden’s rich history and unique features. Our work also included designing directional and infographic signage within the gardens to enhance the visitor experience and ensure easy navigation. Furthermore, we extended the brand’s identity to merchandise, creating branded items that visitors could purchase as mementos.
One of our significant initiatives was launching the “Squarea” campaign, a fundraising scheme targeting individuals who hold the gardens dear to their hearts. This campaign allowed supporters to contribute to the preservation and development of the gardens, fostering a sense of community and shared purpose. Through this comprehensive rebranding effort, we helped Rivington Terraced Gardens establish a strong and enduring identity.