Our Work.Quantive Business Solutions.

We were tasked with creating a brand for a Business Analyser whose expertise lies in assessing companies by evaluating their existing systems and utilising creative technology solutions to enhance productivity and processes. This concept, encapsulated as ‘Rethinking Business,’ formed the foundation of our branding strategy.

The brand name ‘Quantive’ was crafted to evoke a sense of being counted, measured, or analysed, perfectly aligning with the nature of the client’s work. We developed an abstract ‘Q’ graphic at the centre of a box, symbolising analysis and modification from within—key aspects of the client’s professional practice. This graphic representation serves as a visual metaphor for the transformative impact the client aims to deliver in business processes.

In addition to the logo, we employed a distinctive photography style that highlights elements in the brand’s colours, reinforcing the message that this company operates differently from others. This unique approach helps to visually communicate the innovative and distinct nature of Quantive’s services.

The client was extremely pleased with the outcome, which led to the development of comprehensive brand guidelines, proposal documents, and stationery. We are now embarking on the next phase, designing the new website for Quantive Business Solutions, which will further establish the brand’s presence and communicate its values and services effectively.