
At Portfolio, we set out to craft a website as fresh and vibrant as Squeezed Fresh itself—a brand dedicated to creating 100% fresh juice cocktails with a kick of Wild Jack vodka. Designed for health-conscious individuals who want to enjoy a great drink without compromise, the website needed to reflect the purity, quality, and refreshing nature of the product. We embraced a bold, modern aesthetic with bright, zesty colours and crisp imagery, capturing the essence of freshly squeezed ingredients and the brand’s commitment to clean, honest refreshment.
User experience was key to ensuring a seamless and engaging journey. We designed intuitive navigation that allows visitors to explore the range of drinks, discover the benefits of 100% natural ingredients and seamlessly purchase trade pallets and consumer packs in the e-commerce shop. Dynamic visuals, and playful yet sophisticated typography bring the brand’s energy to life, making the website as exciting as the drinks themselves.
The site is fully mobile-optimised, ensuring a flawless experience on any device, and built with SEO best practices to reach those searching for a better, cleaner way to enjoy alcohol. All this resulted in a fresh, engaging digital space that reflects Squeezed Fresh’s passion for pure ingredients and great taste—helping more people discover the joy of drinking naturally — now that’s refreshingly fresh.
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