Slazenger Energy Water

Slazenger Energy Water — the secret weapon for achieving peak performance, whether chasing personal fitness goals or competing in sports events.

Consisting of 99% water, Slazenger energy water is a great tasting, zero-calorie, sugar free source of caffeine, boosted with vitamins B6, C and D. Lightly sparkling, it offers natural hydration with a caffeine hit and a great tasting mixed berry flavour. It’s the perfect ally to fuel sporting ambitions and keep players focused when it matters most.

We created the can designs and a new product launch campaign to reflect Slazenger’s marketing ambitions of raising the bar in the healthier energy drinks sector. The packaging is sleek, vibrant, and energising, with a bold, streamlined look. It communicates that it’s not just a drink but a lifestyle choice for those who demand more.

The ‘Raise Your Game’ campaign proposition taps directly into the aspirations of the target audience and creates a compelling narrative around the energy drink. It immediately connects with individuals striving for improvement and positions the drink as a tool for achieving their best — inspiring consumers to push boundaries and exceed expectations.

The campaign works effectively across both the health and energy drink categories, addressing the common consumer desire for a healthier energy source while promising the performance benefits of caffeine. It’s aspirational, energising and a game changer.