Our Work.Proper Good Stuff.

We were commissioned to develop a brand name and design a range of nutritional health drinks. The challenge was to create a name that not only highlighted the health benefits of the products but also conveyed the company’s commitment to transparency, extending beyond just the ingredients. We wanted the brand to embody authenticity, honesty, and simplicity, reflecting the core qualities of the drinks themselves. The result was “Proper Good Stuff,” a name that captures the essence of the brand—genuine and straightforward, just like the beverages.

“Proper Good Stuff” represents a positive and friendly brand identity, appealing to health-conscious consumers who value clarity and quality. The product line features a harmonious blend of vitamins, antioxidants, and essential nutrients, all carefully selected to support a healthier lifestyle. Our design approach emphasised these attributes, creating packaging that is both inviting and informative, ensuring that customers can easily understand the benefits of the drinks.
The brand identity we crafted is not just about aesthetics; it also reflects the company’s ethos of providing straightforward, wholesome products. In every aspect, from the name to the visual design, “Proper Good Stuff” stands out as a brand that people can love and trust for their nutritional needs.