Up & Active.
This initiative was originally a branding project that evolved into web design and so much more. Pendle Leisure needed a catchy name and fresh branding to entice people to get involved and make a positive lifestyle change.
Now here’s the exciting bit.
The responsive web design that we created, was an innovation in user-friendly technology. It not only lets the user know all about the wide range of activities going on in their area, but features a pioneering system to track and monitor members progress. The system helps members profile what they are interested in and rewards them with free activities. It is a great example of simple but effective web design.
Since the site launched, over 25,000 members have signed up, all of which were brand new to sports and physical activity. It was also a big hit in the workplace with schemes and incentives initiated for people to get active in their lunch hour.