New Era – Crep

New Era partnered with Crep Protect to develop an exclusive protection product for their extensive range of headwear. This innovative product allows you to simply coat a cap with the solution, which repels water and liquids – literally like water off a duck’s back. When we were asked to create a short promotional film to showcase the product in action, we were excited to dive into the project and get our hands wet!

To effectively capture the product’s performance, we built a suitable set and prepared the studio for a thorough soaking. Using specialist high-speed cameras, we filmed the process in slow motion to vividly highlight how the protection works. We also modelled the Crep aerosol can to allow for greater flexibility in movement and animation, integrating these seamlessly with the footage.

The resulting film vividly demonstrates the Crep Protect product’s impressive capabilities in just 12 seconds, presenting the information in an engaging and visually captivating manner. This short yet impactful promo effectively showcases how well the product performs, making it a compelling piece for potential customers and generating interest. We are extremely pleased with how the film turned out and proud of our contribution to showcasing such an innovative and effective product.